I  believe in the power of ideas to provoke conversations, shape culture, and create a positive impact on businesses, individuals, and society.

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The first ever social experiment proves to women they are more beautiful than they think with Dove Sketches. Football fans converts to Immortal Fans increasing in 61% organ donations and saving countless lives. A Proud Whopper becomes a #1 trending topic talking about acceptance. The most-watched UN speech in history, delivered by a Dinosaur, transforms complex issues like fossil fuel subsidies into a pop culture phenomenon. The Absolut's art legacy sparks the Celebration of a Better Tomorrow and Equal Love. A simple billboard saying Mars Sucks generate articles in over 50 countries about prioritizing our planet's future. The first Primetime game in NWSL history is possible when you Watch The Game.  Patriotism becomes environmentalism with the flag of United States and Oceans of America. A Hollywood legend connects with a generation unaware of his legacy through Newman's Own. Sound becomes more personal with Bose and men learn the art of being subtle with Axe Black. Kids as Mentos Mentors remind us how to connect like we did in childhood, while Weather Kids present climate data in a way that resonates with everyone. A B2B ad can be exciting when you search for a drivable hot tube on Google. A music video shows that every man has something attractive with Axe You. Artists can make almost 20,000 weekly Tattoo Skin Cancer Checks and help save lives. And art projects can celebrate acceptance with Absolut Kisses or educate about social distancing during Covid with 6 Feet Covers.