Ideas
that shape
culture
I believe the best ideas aren't written.
They're discovered – in culture, in behavior,
in what people already live by.
Then combined in ways nobody's tried before.
Dove Real Beauty Sketches proved women are more beautiful than they think — a police sketch artist did the convincing.
Cadillac F1: The Mission Begins rewrote how you announce an F1 livery — the car itself dropped inside a Times Square glass box the exact second the Super Bowl spot aired.
Don't Choose Extinction: A Dinosaur delivered the most-watched UN speech in history, on fossil fuel subsidies.
Mars Sucks: On Earth Day, Earth trolled Mars with a billboard outside SpaceX—and the message reached 50 countries.
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Brazilian creative director.
Built campaigns at BBH, BBDO, Ogilvy, JWT, DDB, David, Anomaly and Translation.
90 Cannes Lions. 21 D&AD Pencils. Grand Prix at One Show, Clio and Effie. Forbes 100 Most Creative People. Two-time Cannes Report top-ranked Creative Director.
Ideas
that shape
culture
PlayStation: Game On and On proved that for real hoopers, the game never actually ends.
Absolut Equal Love raised a toast to 50 years of gay rights in the UK.
Absolut's Create a Better Tomorrow: because the best revolution starts at night.
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Surfrider's United States and Oceans of America redrew the flag so patriotism finally covers the water.
Google: Everything Starts With a Search made B2B sexy with a drivable hot tub.
Ally Bank: Watch the Game, Change the Game got America to watch the first-ever primetime NWSL game.
Mentos Mentors put kids in charge of grown-ups' people skills — turns out they're better at it.
Sol de Janeiro's Tattoo Skin Cancer Check figured that if young people won't go to the doctor, send the doctor in as a tattoo artist
Six Feet Covers taught social distancing through album art.
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