Bringing back the most
formidable extinct creature
to warn humanity of
our own demise.
According to experts, stopping fossil fuel subsidies is the most urgent action to curb emissions. However, this remains off the table in climate negotiations, largely because only a few truly understand the issue, and there isn't enough pressure on world leaders. How can you get the public not only to understand but also to rally behind policy change? By bringing in your own expert – someone everyone can understand.
"Frankie the Dinosaur
tells the world not
to choose extinction."
2.2 Billion views
worldwide. With
zero media budget.
Translated
into 58
languages.
The campaign
helped bring fossil
fuels subsidies onto
the COP agenda
for the first time.
Frankie the Dino made visits to the Colombian and Japanese Parliaments, where he met with the Colombian government and Shintaro Ito, Japan's Minister of the Environment.
The Dino became an icon helping politicians to convince the public about the importance of the change for clean energy.
Agency: Activista
Role: Creative/ECD