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Only 4% of women believe
they're beautiful. We inspired
the other 96% to think the same.
A social experiment conducted by a FBI artist that introduces women to their inner critic, proving they are more beautiful than they think.
"How Dove’s Real Beauty
Sketches’ became the most viral
video ad of all time".
YouTube most
watched ad ever
with 180M views.
Most shared article
in Mashable's
history.
Agency: Ogilvy Brazil
Role: ECD
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