Turning thousands of soccer
fans into organ donors.
Family authorization is the biggest barrier to organ donation in Brazil. Not enough people let their families know their wishes or think about donating their organs if they pass. To appeal to people to think about helping someone else, we appealed to their ultimate passion: their favorite team. Soccer fans in Brazil will do anything for their team. We created the first organ donation card of a soccer team that keeps fans’ passion alive through the lives of others, while at the same time resolves the biggest barriers to organ donation in Brazil.

"How thousands of football fans
are helping to save lives".


Organ donation increased
by 54% in a year, breaking
all donation records.

Dozens of lives
saved including all
the patients featured
in the campaign.
The waiting list
for transplants
in Recife was
reduced to zero.
Agency: Ogilvy Brazil
Role: Creative/ECD