Before Patagonia. Before 1% or 1 for 1. Before 'social impact' was even a thing, there was Paul Newman and Newman’s Own. A company founded on Paul's famous principle 'let's give it all away' to help those in need. We brought back his original deal and offered it to other brands: Paul Newman’s likeness and name on one of your products, if you give 100% of the profits to help kids.