Using the brand’s signature

sandwich to make a bigger point

about empathy and equality.

For too many, we focus so much on the differences between us that we fail to empathize with each other and treat each other differently. We lose sight of how similar we are and want the same things like love and acceptance. People flocked Burger King to find out what was so different about this Whopper. But when they opened the wrapper, they found the same Whopper they’ve always loved. The message on the wrapper explained everything: “we are all the same inside”.