Preventing skin cancer
among the youth with
the helpof those who are closer
to their skin: tattoo artists.
Sol de Janeiro stands out as one of the foremost Brazilian sunscreen brands. Their deep commitment to customer skin health prompted them to take action when faced with a surge in skin cancer cases among young individuals in Brazil. How did they respond? By partnering with AC Camargo, one of the most respected cancer institutes in the world, to train tattoo artists to recognize early signs of skin cancer.
“This is one of those ideas you just
want to copy/paste everywhere –
Tattoo artists help save lives.”
Over 450 Tattoo
Artists certified
from all over Brazil
More than 18,900
new skin cancer
checks every week
Agency: Ogilvy Brazil
Role: Creative/ECD