top of page
Reframing
environmentalism
as an act of patriotism.
Americans have great pride in their natural resources. But for some reason, that pride doesn’t extend beyond the shoreline despite its borders covering more ocean than land. As a result, not enough Americans are engaged in the health of our oceans.To remind everyone that America doesn’t end at the shoreline, we created The United States and Oceans of America.
80% growth in
merchandise sales.
Flags sold out
in 48 hours.
The USOA flag has become
a symbol of the fight to protect the
oceans and a licensable icon that drives
donations to the foundation.
Partnerships with 6 brands
to produce USOA collections.
Agency: Activista
Role: Creative/ECD
bottom of page